DATE: 07/2002 - 09/2002
CLIENT: Andell Entertainment
BRIEF: To update the logotype of UK film finance company Andell Entertainment. There were concerns within the company that their existing logo was difficult to read at small sizes (as it is often used on logo strips on the bottom of film poster) and on-screen. This was due to the use of a dated, transitional typeface, and a mark that was large in comparison to the text. Also, no thought had been given to the fact that often film company logos are used in a horizontal strip, so it is advantageous to orient their logos in a way that allows maximum visibility in this configuration.

As part of updating the logo, guidelines for using the logo were also included.