DATE: 04/2003 - 06/2003
CLIENT: Circuit Independent Films
BRIEF: To design a campaign for independent New Zealand film Rain, the first release from Circuit Film Distributors.

Independent film is generally targeted at the more discerning filmgoer, so the campaign image does not generally have to explicate all areas of the plot - more importantly it should be an intriguing, thought-provoking image. In the course of the design process, an image was chosen which conveyed the "loss of innocence" motif central to the film.

(You can read the full preliminary notes for this project here* (70k PDF file - Adobe Acrobat reader required).