DATE: 11/2003
CLIENT: Trask Publishing / Pizza Hut
BRIEF: To brand, design and art-direct a small-format, 54-page prototype publication for Pizza Hut's delivery business. It was proposed that the magazine would be included with each of Pizza Hut's 1m+ home deliveries each month, and provide movie and video game news and reviews, along with a wider selection of content, including lifestyle, sport and travel features, to be of interest to the whole family.

The challenge was to create a publication that was stylish and aspirational, but also colourful and appealing to all ages and cultural groups that make up the broad Pizza Hut customer base.